For more than 50 years, our name has been synonymous with quality, reliability and expertise in window cleaning and specialist cleaning at height. Today, we’re proud to mark the beginning of an exciting new chapter as JV Price rebrands to JVP.
While our name may be evolving, our values, people and commitment to excellence remain exactly the same.
Built on a proud heritage
The original JV Price name was created from our founder, whose vision, dedication and entrepreneurial spirit laid the foundations for the business we know today.
Over the decades, the company has grown from a local family business into a trusted national service provider, delivering specialist cleaning solutions across the UK. We continue to build on the reputation for quality, professionalism and customer service that has defined us for over half a century.
As we’ve evolved, so too has our brand. Whilst we’ve seen some brand iterations over the years, the time had come for an identity that better reflects the scale, capability and ambition of the business today.
Why JVP?
The decision to simplify our trading name to JVP was driven by both heritage and future ambition.
The three initials maintain a direct connection to our founder and the Price family, preserving the brand recognition and trust that has been built over five decades. At the same time, JVP positions us as the modern, professional services organisation we have become.
The new name reflects a business that operates nationally, delivers increasingly complex specialist services, and continues to invest in people, technology and innovation.
It represents who we are today, while honouring where we came from.
A brand that reflects our approach
Our new visual identity has been designed to be clean, simple and bold.
The design reflects our straightforward, easy-to-work-with approach, while also conveying the professionalism, expertise and confidence that underpin everything we do. Behind the simplicity of the brand sits a depth of experience that has been built over 50 years, supported by industry-leading health and safety standards, specialist accreditations and technical expertise.
Whether cleaning high-rise commercial properties, operating in complex environments or delivering specialist access solutions, our customers trust us to complete challenging projects safely, efficiently and to the highest standards.
The new JVP identity captures that balance perfectly: approachable and straightforward on the surface, backed by serious capability and expertise.
Charlie Price commented:
“The rebrand to JVP is more than a new logo or a new name. It signals our ambition for the future.
As our business continues to grow, we remain committed to delivering the exceptional service, technical excellence and trusted partnerships that have made us one of the UK’s leading providers of window cleaning and specialist cleaning at height services.
Most importantly, this evolution reflects the energy and ambition of our team. Every member of JVP has played a part in our journey so far, and we’re excited about what comes next.
While our name has changed, our commitment remains unchanged.”